Inglourious Marketing

Just spotted this over at Apple. For those of you who haven't put it together yet, it's part of a viral marketing campaign for the (excellent) new Tarantino project, Inglourious Basterds. Nations Pride is the Nazi Propaganda film-within-a-film directed by Eli Roth (he of the Hostel films), depicting the kampf of one Nazi vs 300 some-odd allies.

Though I can't get into the real cleverness of Nation's Pride without spoiling Basterds, I will say that Roth managed to get the aesthetic of Nazi propaganda films so perfectly that after watching Basterds I immediately went home to see if Tarantino had actually just spliced in footage of Daniel Bruhl (he of Goodbye Lennin) to some obscure propaganda film I hadn't heard of... Oh, c'mon. It's Tarantino. That certainly wouldn't be beyond him. 

Anyway, all of that is why this trailer really didn't do much for me. Mostly because: 1) It's in English, and one of Basterds' coolest turns is that all of the German roles are played by German actors, who speak nothing but German (unless, of course, they're speaking to Americans or Britons). Same goes for the French. And 2) The trailer isn't cut very convincingly. Like films themselves, the structure and pacing of trailers has changed dramatically over the years, and having this supposedly six-decade old trailer cut in a modern way was a big break in the illusion for me. I suppose they had to give some clue as to what film the trailer was actually advertising, but still, would it have been so difficult to use one of the slimy-voiced, fast-talking narrators of the 30s and 40s (even if he was English)? Did they really have to use generic, sonourous trailer voice guy? 

Stay tuned for more Inglourious Basterds coverage over the coming weeks (ie: As soon as we're allowed to talk about it). 

 


more in Film Features     |     posted Aug 6th, 2009 at 2:36pm     


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