Valentine’s Day isn’t the only holiday this weekend: Family Day is the official reason that you can sleep in on Monday, so why not celebrate with some family fare? The Reel Fun Film Festival opens on Monday, February 15 at the Cardel Theatre in southeast Calgary with a full day of short films and interactive booths where kids can learn all about what happens behind-the-scenes of movie sets (minus the egos and drug abuse, naturally). From there, the fest goes on with screenings at Eau Claire from February 16 through 20, and a wrap at the Plaza on February 21, featuring the Canadian premier of Broken Hill, a tale of music and flying watermelons set in the Australian outback. Find out more details at reelfunfilmfest.com.

As Superbowl ads prove, the only difference between the annoying blips that interrupt your Bride Wars marathon and the awesome clips that you forward to all of your dearest acquaintances is a bit of creative effort. So don’t scoff at the idea of shelling out your hard-earned bucks for The 2009 World’s Best Commercials, which opens this Friday, February 12 at the Plaza. The London International Awards has already done the hard part, culling all but the best of the 13,000 entries it receives annually. All you have to do is bask in the glow of these bite-sized portions of capitalism.

If you’d rather take in something a bit more, well, meaningful, there are still plenty of options. The Calgary Public Library and the National Film Board of Canada are teaming up for a monthly documentary series. It kicks off on Saturday, February 13 with A Time There Was: Stories from the Last Days of Kenya Colony, a reflection on the 1955 Mau Mau Rebellion from a British soldier involved in the conflict. The free screening at the John Dutton Theatre starts at 2 p.m.

The Globe, meanwhile, is running Genius Within: The Inner Life of Glenn Gould, a look at one of the most charismatic figures in 20th century classical music. That one is screening on Friday and Saturday only — the rest of the weekend, you’ll have to be content with The Wolfman, the Universal horror update that hasn’t been screened for critics. That’s not usually a good sign, but the presence of the usually discerning Benicio Del Toro is at least somewhat reassuring.

In brief but also noteworthy: The Globe Cinema continues its ballet-and-opera series with Donizetti’s L’Elisir D’Amore on Saturday, February 13; The Plaza is screening one of the best action-adventure-romance flicks of all time, The Princess Bride, on Valentine’s Day; and the Calgary Cinematheque Society is celebrating Black History Month with a screening of Spike Lee’s Do the Right Thing on Thursday, February 18, also at the Plaza.