Smile! The Calgary Farmers’ Market board is watching

Bullied vendors in the dark about their future businesses

When Calgary Farmers’ Market vendors were recently informed that their future home is the current location of the Blackfoot Heritage Market, the mood was sombre. It’s not so much that they are unhappy with their board of directors, or that they feel beaten down and that mistrust runs rampant. It’s mostly because, as usual, vendors don’t have the whole story — the details, the specifics, the nitty-gritty of the crucial money-matters; in other words, how much they will have to pay for their new digs. “I don’t know any more than when we went in there,” one vendor said after the meeting.

Even though the markets’ board of directors, a select group of vendors, signed a lease for a new location months ago, once again, most vendors are left in the dark (it took this long for them just to hear about its new location). And, as it happens with human nature, when there is a void of information, people try to fill in those dark holes.

Vendors have been informed by the board that they are on the hook for an initial, one-time, nonrefundable fee. “It won’t be six figures,” is the vague answer a board member gave vendors. One vendor has suggested he will likely be charged $30,000 to $50,000 — significantly more than the $3,000 to $6,000 vendors have paid to secure a spot at the Currie Barracks. That amount won’t entitle them to voting privileges. Or direct returns on their investment. They can’t ever get their money back.

When vendors are enlightened about the cost, which the board says will be in 30 to 60 days, they will have only three weeks to decide if they want in on the new location. It’s no wonder that some vendors are carefully examining their options: join another market, start their own, or put up and shut up.

Many vendors know only too well about the latter option. Those who speak against the markets’ powers-that-be, face bully tactics and repercussions. Take, for example, Ron Hamilton, owner of Sunworks Farms, who told Fast Forward Weekly that vendors who talk to media are punished by the board (a contract clause restricts vendors from openly speaking to media). “The control,” he said, “is almost to the point of paranoia.” Days after that quote ran, Hamilton was informed that the griddle he had been using for months to cook product samples would have to be removed because it consumed too much electricity and the dimensions are too large. Coincidence? Seems unlikely. (Note to the board: Hamilton did not tell Fast Forward Weekly this, so there is no need for punitive action.) After proving the dimensions and wattage are within market recommendations, Hamilton is allowed to use the grill — for now, that is.

Bullying is not a new market practice. Infighting and power struggles between the almighty board and vendors have been going on for a while. Less than a year ago, the market was at the heart of a lawsuit for bullying The Cherry Pit, a fruit vendor. The board accused Cherry Pit owner Sharla Dube of selling American nectarines without the permission of the market (vendors are allowed to sell foreign produce, but they must receive permission to do so). The market slapped Dube with a $10,000 fine, which The Pit claims is exorbitant because the market’s “policy and procedure, rules and regulations manual” stipulates a maximum fine of $500 — and only after the vendor’s third infraction.

Retaliating with a lawsuit last September, Dube included affidavits by an Okanagan farmer, stating that the Pit’s nectarines were, in fact, Canadian-grown. The Pit claimed that it was “convicted” by the market’s “kangaroo court.”

Court documents asserted market board president Jack Habina and general manager Darrell Komick, who was fired last May, “harassed and targeted the Plaintiffs for years for minor infractions in an effort to put The Cherry Pit at a competitive disadvantage in the Market and in the hope the Plaintiffs will simply leave the market altogether.” The Pit received previous penalties because its tables were not at the “correct” height and because tables were placed 25 cm outside the Pit’s designated space.

Within two weeks of the lawsuit’s filing, the market settled with the Pit. Dube, who will not comment on the suit, is now a board director. Kudos to her!

For customers visiting the Calgary Farmers’ Market, there is a wholesome, friendly atmosphere. Stands are overflowing with ripe, juicy fruits and vegetables. Vendors smile. The aroma of freshly-baked goodies wafts through the air. And, of course, board members paint a colourful, happy face.

“I think it went very well,” Ken Aylesworth, director of the market’s branding and operations, said of the recent meeting of the board and vendors. “People are excited.”

Upon pulling back the curtain of this Oz-like production, it is not difficult to see who the wizards are and what they are doing at the controls. Who in this dark picture desperately needs a heart, a brain and some courage.

 


Comments: 9

GF PATISSERIE wrote:

My application for a vendor stand at the CFM was turned down a couple of years ago with the comment: "We already have plenty of gluten free bread vendors"
What a joke. No wonder the guy got fired.
Having read your recent articles about the market, I am glad to have chosen an independant location for my gluten free bakery in Cochrane of all places.

MUCH less expensive rent, a supportive Chamber of Commerce and most important, no politics.

The CFM is still a great Farmers' Market, but politics have a way of ruining everything.

on Jul 9th, 2009 at 3:32pm Report Abuse

Bagel Guy wrote:

Your article hit the nail on the head. In the 4 years we were at CFM there was constant conflict for many of the Market's fine vendors, including arbitrary fines, warnings, banned products and threats. The Board, through the General Manager, ran CFM very much in Marxist style ... no competition, no questioning the leadership, everyone toe the party line. The only competition (which I understand to be "consumer choice")was in the area of produce, and your article points out quite correctly what happened to the Cherry Pit. Others were also harassed. One vendor was not even permitted to change their coffee supplier. When asked why not, the GM replied, "I don't have to explain anything!" CFM's business practices were right out of the "How Can We Fail Without even Really trying" booklet. We love the Market, but would never be vendors there again.

on Jul 9th, 2009 at 3:53pm Report Abuse

grantneufeld wrote:

Surely, with all the vendors who are not being well served by the CFM, there should be enough interest and resources to form a new market free from the power structure and politics of the current market.

What’s holding people back from coming together to start a new market?

on Jul 9th, 2009 at 4:37pm Report Abuse

Bagel Guy wrote:

Good question. Some vendors have already opened -- or are about to open -- their own locations outside CFM. Examples: Sunworks, Blush Lane, Ladybug, P&S, Redheads and more. Others have joined Bob Whitworth who took over Sweetgrass Market (85th Ave and 9th Ave SW): Simple Simon Pies, Meals to Go, Candy Kid, 2 Greek Gals, Valta Bison ... and several vendors from Blackfoot, the other Calgary Market. Sweetgrass Market is just 10,000 sqft, which makes it smaller than CFM. The real issue in forming another Market, which I understand many vendors would agree to do, is that the space required (and the parking) ... and the right location ... is a real challenge in Calgary. I suspect the new CFM will have a huge access problem (if the City even allows the building permit) and most of the vendors will not be the same as they are now.

on Jul 10th, 2009 at 12:54pm Report Abuse

MicroMart.Tv wrote:

We for one are now accepting submissions for a new market called MicroMART Galleries. www.micromart.tv. Our 25+ years of marketing will increase active public participation. How? We have just created the world's first Loyalty + Referrals = Rewards program for "all things local". The multi-nationals have their own "rewards" programs, now local producers/suppliers can plug into their own. Rewarding the general public with cash and rewards for shopping at our market, or other markets for that matter. Give me call to find out more. September launch. Dwight Ryder - 403 265 1644.

on Jul 10th, 2009 at 2:14pm Report Abuse

Hoser wrote:

Every week since the totalitarian state at the Framers Market punted FFwd from the market, I have been this story. Tom's artwork this week sums up the story pretty well. Please keep this story going this people need their asses kicked for their behavior.

on Jul 11th, 2009 at 6:46am Report Abuse

calgaryhumper wrote:

I hate to say this but since this whole debate started I can't bring myself to set foot in there anymore. I want to support the vendors but I can't do so knowing that my money goes to people like Jack Habina. I am thoroughly disgusted by this whole thing.

on Jul 12th, 2009 at 2:45am Report Abuse

Cor Mudgeon wrote:

This is painful to read and it gets my bile up. Let me get this right; vendors moving to the "new" location must pay 30 to 50 K$ and will not have any say in the operation? Maybe that isn't the place? Once we heard that the mangement pitched out a whole weeks supply of FFWD due to an unflattering (but true) article it let the whole farmers market clientele know that something was rotten over there and it wasn't the broccoli. Unfortunately good things don't last forever particularly when hidebound martinets and small minded poops are placed in charge. In business we say that when incompetents can't deal with the big picture issues they nearly always "Major in Minors" hence the nit-pickery. We surely wish the merchants the best wherever you all go and hope your efforts and hard work are not wasted. We suggest forming a strong group to ensure you have some measure of control and be danged careful about whom you pick to manage things.

on Jul 14th, 2009 at 7:46pm Report Abuse

Knowsbetter wrote:

It comes as no surprise to me that the Cherry Pit came under fire for selling foreign product. Sharla's husband Mike is a salesman for Krown Produce which supplies produce from California and Florida all over Canada. In fact Mike Dube's family owns Krown Produce.

It is a known fact that Sharla's produce comes from Krown Produce at little or no cost!

on Oct 27th, 2009 at 10pm Report Abuse


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