Vol. 11 #38: Thursday, August 31, 2006
Calgary's News & Entertainment Weekly
FFWD Weekly
FILM
by JOHN TEBBUTT
A word from our sponsor
Yep, these sure are commercials, all right
>>REVIEW
2006 WORLD’S HOTTEST COMMERCIALS
Opens Friday, September 1
Uptown Screen

OK… um… I’ve just watched 90 minutes of commercials and I’m feeling kind of sedated. Don’t get me wrong – plenty of these ads are clever and/or funny, it’s just that there’s something about watching an hour-and-a-half of them that makes you sink into your seat and shut off large sections of your brain. Make sure that’s what you’re in the mood for before heading down to the theatre and you’ll be fine.

I suspect that this tranquilizing effect is partly responsible for this feature’s somewhat baffling title. The guys who made this thing sat through dozens of hours of commercials, made their selections and were then asked what title the resulting compilation should have. By that time, they were unable to move, or to form complete sentences. "Umm… The World’s… uh…" (Greatest? No. Best? Naw, not really. Hmmm…) "… Hottest Commercials. Yeah. Whatever. Done now. Need to pee."

After the show, once the feeling returns to your legs and your normal neurological functions are restored, you’ll have already forgotten many of the ads, but will fondly remember the really funny and/or strange ones, which you will then recite over and over to friends and co-workers. Hey, didja see that one where the guy’s head explodes after listening to women yak about moisturizers? Or the swiss army knife ad with the hot chick in the red dress, and the puppy in the elevator? How ’bout that PS2 ad with the porn stars running wild in the Serengetti? What the hell was that about?

You’ll probably lose 90-plus minutes of normal brain activity, but you’ll have some funny stories to tell at the water cooler tomorrow. Plus, you’ll get to see Burt Reynolds get kicked in the crotch by a bear.

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