Thursday, March 31, 2005
Calgary's News & Entertainment Weekly
FFWD Weekly
FILM
by MD Stewart
Plus-sized presence, pint-sized picture
Even with Queen Latifah’s star power, Beauty Shop desperately needs a makeover
Review
BEAUTY SHOP
Starring Queen Latifah, Kevin Bacon and Djimon Hounsou
Directed by Billy Woodruff
Now playing
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As they say, beauty is only skin deep. With all the metaphorical possibilities suggested by the title, Beauty Shop barely scratches the multi-ethnic surface. This film is the third instalment in the Barbershop series. (I missed the first two but I’m told they had nothing to do with good, old-fashioned four-part harmony.)

Queen Latifah works her plus-sized screen magic as Gina Norris, the talented, underdog stylist who toils unappreciated under the manicured thumb of Jorge Christophe, portrayed with some low-heat sizzle by Kevin Bacon. (Admit it, you’ve always wanted to see Kevin Bacon as a petulant, arrogant, conniving hair designer.) His accent-mangled pronunciation of the word "moniker" sounds like the N-word and that provides the first moment of dramatic tension. Eventually, Gina tells him to take this job and shove it and strikes out on her own, taking over a rundown, repossessed shop in the ghetto. Cue music and remodeling montage. Upstairs lives a handsome, African electrician named Joe (Djimon Hounsou) who not only looks great with his shirt off, but is also a virtuoso pianist and potential mentor to Vanessa, Gina’s very talented daughter. (Did I forget to mention that Gina is a single mom?)

As the shop’s only white girl and a bit of a hick to boot, Lynn (Alicia Silverstone) has some trouble fitting in. It’s OK though – all she really needs is a new hairdo. Andie MacDowell guests as a naïve, well-heeled client, Terri, whose businessman husband isn’t really travelling on business (gasp!), he’s having an affair! It’s OK though – all she really needs is a bigger butt.

Beauty Shop stretches to squeeze out enough conflict to fill up a feature film. Struggling Gina is harassed by an overzealous city bylaw officer (egads, not another meddling bureaucrat!) who we find out later is in bed with the vengeful Jorge. (In bed with, as in the business sense, not in the biblical sense.)

Particularly contrived is the subplot speculation regarding the sexual orientation of hair braider, James (Bryce Wilson). Look, he’s drinking with his pinky up and carrying a purse/man-bag, he must be gay. Oh wait, he just punched out a bad guy, maybe not. But he’s holding his fist and wincing – yep, gay. Just a second, he’s tongue-kissing Alicia Silverstone – gosh, he must be straight after all! The film’s only real traumatic event, the complete trashing and destruction of Gina’s shop, is resolved by a simple scene change. (Wow, it’s all fixed, overnight – aren’t those women amazing.)

In a "surprising" plot twist, the film ends happily: Gina’s Beauty Shop is a runaway success (the shop in the movie, not the movie itself) and Gina gets her dream man and the audience gets out in an hour and 40 minutes. Now I just can’t wait to review something that really, really really sucks.

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