Thursday, May 27, 2004
Calgary's News & Entertainment Weekly
FFWD Weekly
MUSIC
by Jason Lewis
The fine art of promoting artists
Can you name the musicians based on their publicity blurbs?
Music publicists don’t have it easy. Not every band can be the best band on the planet, but you would never know that from reading the press releases. Look at a few of them and you quickly see that every musician is the best, brightest and most revolutionary one out there.

See if you can match the artist with the accolades heaped on them by their publicity department.

PART ONE

The solo artist

1. Carl Newman of the New Pornographers

2. Prince

3. Alanis Morissette

4. Madonna

5. Lenny Kravitz

a. "Music’s foremost exponent of life, liberty and the pursuit of the ecstatic… But what else would you expect from this multi-dimensional icon of ultra-free expression?"

b. "An incredible breath of fresh air in a hostile ear for genuine hand crafted music."

c. "Dramatically reinventing the role of confessional singer-songwriter for a whole new generation of music lovers."

d. "An icon whose bold, channeling sound has transcended genre, style, race and class."

e. "A true genius… tak(ing) on new artistic challenges, and in the process… repeatedly set(ting) new standards of excellence in popular music."

Answers 1-b, 2-e, 3-c, 4-a, 5-d

PART TWO

The divas

1. Courtney Love

2. Beyonce

3. Janet Jackson

4. Kylie Minogue

a. "The track is being dubbed one of the sexiest songs ever and has hot-blooded couples bumping and grinding all over."

b. "How best do you define an icon? Is it someone who not only creates trends but also survives and surpasses them? A legend that has depth and who is willing to push the boundaries way beyond 'flavor-of-the-month' into a unique approach?"

c. "Raw and relentless, smart and brassy, candid and uncompromising."

d. "Musically challenging and lyrically honest… more than just a solo CD from a superstar."

Answers 1-c, 2-d, 3-b 4-a,

PART THREE

The Old Reliables

1. Cheap Trick

2. Aerosmith

3. Motley Crue

4. Eric Clapton

5. The Rolling Stones

a. "They have defeated the odds, silenced their critics and have undeniably withstood the test of time."

b. "The World’s Greatest Rock ‘n’ Roll Band"

c. "The only triple Rock and Roll Hall of Fame inductee."

d. "This is music that matters."

e. "An unparalleled swath of kick-starting the rock ’n' roll hearts of several generations of fans."

Answers 1-d, 2-a, 3-e 4-c, 5-b

PART FOUR

The visionaries

1. Division of Laura Lee

2. The Cowboy Junkies

3. Radiohead

4. Beastie Boys

5. Mission of Burma

6. Wilco

a. "One of the world's most influential rock bands"

b. "Expanding their always-idiosyncratic sound, imbuing it with avant garde textures."

c. " A work of staggering complexity, showcasing a group just ahead of their time."

d. "The songs don’t flinch from addressing enduring questions about modern life."

e. "It could make you rock, writhe, cry, laugh or puke."

f. "At the forefront of the nexus of music and new technology."

Answers 1-e, 2-d, 3-a 4-f, 5-c, 6-b

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