| Let's put Kyoto aside for a moment and look at the crux of Stephane Massinon’s argument.
· "They're not doing it, so why should I?" This kind of attitude is reminiscent of childhood squabbles with mummy. Does the U.S. call the shots here or do we? Reducing consumption and improving efficiencies just makes sense – both economically and environmentally. And by the way, 84 nations have signed the protocol and 119 have ratified or acceded it as of September 29, 2003.
· "The blame game." The Protocol has flaws and the PM's implementation plan could be better. But really, what's wrong with a few "predictably corny commercials" intended to influence Canadians to make better, environmentally responsible choices? You don't think television advertising works? Just take a look at all the Trading Spaces wannabies at Home Depot, and the hoards of Calgarians that have been convinced to spend upwards of $30,000 on super-size trucks that will spend their days confined to city streets.
· "I can't do it." Why is it so "unrealistic for many" to change their ways? My boyfriend takes the express bus into work every day rather than driving – it saves him time, money and frustration. I know many people that recycle and compost. I also know many people that choose to opt for a gas-guzzling, high-performance car that costs the same as a more efficient hybrid, or a sprawling house and high gas bills rather than a smaller, energy-efficient one, etc. If you want to find reasons why you can't change, then I'm sure you can find them. If you want to find solutions and commit to doing and being better, the solutions are out there.
· "But, but, it's hard... snivel, snivel." Yes, right now many environmentally and ethically responsible products cost more and are harder to find. That's because the real cost of most products are not factored in. You may save money in the short term on cheaper products, but you do so on the back of the environment, unfair labour practices and, in many cases, your health. Think bigger, think long-term.
Every person has the power to make change. We live in one of the wealthiest nations in the world. And Calgarians are of the wealthiest within Canada. If we "can't" do it, then who can? People can afford to invest in education, environment and health. We have the means and we know how to do it. Shame on you Fast Forward for publishing such rubbish.
Adrienne Beattie,
Calgary
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