Thursday, May 22, 2003
Calgary's News & Entertainment Weekly
FFWD Weekly
MUSIC
by Rob Faust
Jaidene Veda’s quiet, subtle Voisces
Singer cultivates a unique blend of electronic music and jazz motifs
PREVIEW
JAIDENE VEDA
Saturday, May 24
H20 Lounge

The merging of beats and jazz motifs has roots in global dance music, but it’s a relatively unique combination for a Calgary act. Nevertheless, local songstress Jaidene Veda, formerly of the dubbode collective, is one artist who embraces the hybrid as her own.

Veda is set to launch her sophomore record, Voisces, and she’s doing it in style, with trumpeter Allistor Elliot and house DJ Citrus joining her for her release party.

Since her last recording, Veda has changed her approach a little – she used to sing as an accompaniment to house music, but now she’s working with local producers to develop songs that incorporate house. It’s a subtle difference, and she’s still using her ability to find inspiration from the beats, but she is cultivating a sound that is uniquely hers while still falling under the flag of electronic music.

"I like the blend of electronic music and jazz – it’s a good fit for me," says Veda. "If people hear elements of St. Germain in our music, that’s a good thing, and that’s the element both Allistor and Citrus bring to the performance – organics and beats."

As for Veda’s vocalese, she sings sotto voce, something for which she makes no apologies.

"I like more quiet, more subtle vocalists…. I like the intimacy of trip-hop and quieter music…. That’s a positive thing to me."

In concert, Veda has a knack for intimacy, but it comes with all the energy and vibe a dancefloor demands. With her live performances, her goal is to make people feel connected to each other.

"I want people to feel like they’ve shared something with us – that we’ve all participated in something that isn’t just a traditional DJ event – I suppose more of a musical, jazz event, with a modern flair….

"I want people to have a good time – to enjoy themselves and hopefully let the music take (them)."

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