Thursday, May 8, 2003
Calgary's News & Entertainment Weekly
FFWD Weekly
MUSIC
by Christine Leonard
Say your prayers and roll the dice
Watch out - San Diego punks Lucky 7 are about to hit the town
PREVIEW
LUCKY 7
Saturday, May 10
The Night Gallery

"No, there is no marijuana reference behind our name," says Lucky 7’s bassist and vocalist Steven Press. "We love Sin City – one of our guys lives in Las Vegas, so we have tons of practices there, and then we hit the strip. That’s where our name comes from."

San Diego’s Lucky 7 are living proof that musicians can have their music available for download on the Internet and still actually earn a living. Voted Best Alternative Band in 1999 by MP3.com, the So-Cal punk rockers do indeed feel that they are blessed to be the recipients of all this good fortune.

Their catchy pop hooks with a clean-cut wild side have made a big splash with listeners on the Web, who have flocked in droves to the popular MP3.com site to download Lucky 7’s songs. The two runaway tracks – "California Girl" (which now has a video in rotation on MuchMusic) and "Come Monday" – were soon ranked Number 1 and 3 respectively on the MP3 charts and were reportedly copied by paying customers more than 10,000 times in a one-month period.

Deriving the inspiration for their melodic blend of pop-punk from bands like Green Day and Jimmy Eat World, Lucky 7 is sure to win over the fans who come to see them perform live, just as they have successfully enchanted their online fans..

"Those songs on MP3.com got us started – it opened a lot of doors for us," says Press. "They funded our first couple of tours, and it was a big deal to us. We got a lot of recognition through the Internet, and it really became a word-of-mouth kind of thing – it’s contagious."

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