FFWD Weekly
Copyright © 2000. All Rights Reserved

Letter by FFWD Reader Re: Food reviews shouldn’t "bite the hand that feeds" (Letters, July 6) I am writing in response to a letter from Martin Wensley in your July 6 issue. Respect is owed to Fast Forward for being a publication with a degree of journalistic integrity. Too often the truth is passed over in favour of pleasing advertisers and third parties. A good example would be the way that some automotive publications choose their "car of the year" awards: Which company spends the most money on advertising? It is true that danger lies in not supporting an advertiser's product or service, but a greater danger lies in bowing to the advertising dollar. It is also true that this kind of thing has spelled disaster for other publications’ advertising revenue in the past, but it is better to go down knowing you are right than to thrive by being a sycophant. It's about honour. Pretty much daily now, someone attempts to pull the wool over the consumer's eyes, so that advertisers or higher ups will be pleased, and Fast Forward deserves our thanks for being true to what it or its writers believe. I, for one, am grateful that someone out there hasn't sold out yet. Jim Buick, via e-mail

| Back To This Issue Table of Contents | Back To Main Index |